Sabado, Oktubre 18, 2014

FOUR BASIC ATTITUDE TO BECOME SUCCESSFUL

By: Chum



          Our ATTITUDE defines our character. It defines our own future. It is our attitude towards something that will determine our decision in life. According to Mirriam-Webster dictionary, attitude is the way you think and feel about someone or something. In basketball training, it is the attitude that will make basketball players to persevere the hardships in training though the training is far beyond the limits of their body. The positive attitude towards something will help us endure in whatever hardships and circumstances in our life. It is then important to check our attitude before we reach our goal just as Sunny James says SUCCESS STARTS WITH ATTITUDE.


1. AWARENESS 


          Being aware of our environment make us realize what we should and should not do. Check on yourself. What is happening in your life right now, is it good or bad? It's just like looking at the mirror and see if there are something unlikely in your appearance. Are you living in your dreams right now? If not, think of what happened in the past, in the present? Are you doing the things that leads to your dreams or not? What have you done in your life that made you for who you are right now? Why are you still poor? 
          Being aware is not enough, we need to accept it. Example, you know already that smoking is not good to your health but you  continue smoking because you think we'll all die anyway whether or not to smoke. Awareness must be accompanied with acceptance in order for you to realize that what you are doing is wrong and there is a need of change in your attitude.


2. DESIRE


         Now that you know about yourself, you know what is happening in your life and you realize that what you are doing is wrong, then you need to have a desire in order to change it. Napoleon Hill says THE STARTING POINT OF ALL ACHIEVEMENT IS DESIRE. Now that you know what you want in your life you must have a desire to reach it. Desire is a strong feeling of wanting to have something or wishing for something to happen. What do you wanted to be? or wanted to have? Do you want to have a luxurious car? a million-dollar house? or do you want to become a successful businessman?
        Desire is different from hope because hoping is just like waiting for something or someone to come positively. Desire is far beyond hope because it requires an action in order to get your wish or longing while hope requires faith. If you desire to eat an ice cream you need to do somthing to have money in order to buy the ice cream but if you hope to eat an ice cream you need to wait that someone will give you money or buy for you so that you can eat an ice cream. Nevertheless you must hope that all your desires in your life will be achieved.  The Bible says in Prov 13:12, "HOPE deferred makes the heart sick, but a DESIRE fulfilled is a tree of life".



3. BELIEVE
         


        There is power in believing. It has the power to transform your life. It has the power to change the circumstances. It has the power to overcome our limitations and bring us far beyond our capabilities. Thomas Edison believe that there is a way in order to have light at night and though it takes him 10, 000 steps he never gave up until he discovered the light bulb. What made him not to give up is his belief that he can do it.
        Being aware and having a desire to change is not enough. We need to believe that we can do it. Yes, you are aware that drug addiction will ruin your life and you have a desire to stop it  but you don't have the belief of overcoming it. It's useless! Yes you know that you are poor, you desire to become rich but you don't believe you can. It's useless. We need to believe that we can do what ever we want. We need to believe that we are capable of doing things that others can. Jesus Christ said, ALL THINGS ARE POSSIBLE TO HIM WHO BELIEVE.

4. ACTION



        You must have to take action of whatever you want in your life. Do not just sit and wait for a lucky charm to take you into your dreams. There is no luck in success. Before you can win a lotto you need to buy a ticket first. You cannot go to the Mall to watch movie if you would just stay in your bed. You cannot have the sweet yes of a lady if you don't even court her. You can cannot win a chess match if don't even make a move. Take a step!
         No one had ever reach their destination without taking action. No need to be ready because the time is now. Once you have visualize your dreams don't hesitate to take an action. Turn your ideas into action. An inch of movement will bring you closer to your goals than a mile of intentions - Dr. Steve Maraboli. 


              AWARENESS+DESIRE+BELIEVE+ACTION =            UNLIMITED CAPABILITES


Huwebes, Oktubre 16, 2014

WALT DISNEY STORY

Turning a Dream into a Kingdom

by Heleigh Bostwick
Marketing Communications Specialist  
Jun 2009





The Walt Disney Company, founded by Walter Elias Disney and his brother Roy in 1923, is perhaps the world's most recognized brand. With more than $30 billion in annual sales, it's also the world's largest media company. Disney's numerous innovations include animated cartoons with synchronized sound tracks, the first full-length animated feature film, and theme parks such as Disneyland, Disney World, and Epcot Center. 


Walt Disney's story of success is one that many entrepreneurs can relate to and often strive to replicate. As Disney said, "Always remember that this whole thing was started with a dream and a mouse." Here's how he turned his dream into a kingdom. 

The Dream 

Disney started drawing during his childhood to escape a less than idyllic home life. He joined the Red Cross Ambulance Corps at the age of 16 and was stationed in France. When he returned, he moved to Kansas City to begin his career as an artist. While working at Kansas City Film Ad Company, Disney became interested in animation and decided to open his own animation company. 

Perseverance 

The company failed due to Disney's inability to manage the finances, but Disney persevered, continuing to believe in himself and in his dream. He teamed up with his brother, who took care of the financial side of the business and the two moved to Hollywood to found Disney Brothers' Studio. 

But there would still be stumbling blocks. The studio created the popular Oswald the Lucky Rabbit cartoon character for Universal, but when Disney requested an increase in budget, producer Charles B. Mintz instead hired away most of Disney's animators and took over production of the cartoon in his own studio. Universal owned the character's trademark, so there was little Disney could do. 

After the Oswald fiasco, Disney set about creating a new cartoon character to replace Oswald. That character became one of the most recognizable symbols in the world: Mickey Mouse. 

Taking a Risk 

After the success of Mickey Mouse, Disney released his first animated feature film,Snow White and the Seven Dwarfs, in 1937. It was a risky move for Disney. Three years in the making and shot entirely in Technicolor, which at the time was a new, expensive technology, Snow White was regarded by many as a foolish mistake. 

Disney believed in his film and even sought a loan to complete production when the studio ran out of money. The gamble paid off, Snow White became the most successful film of 1938, and Disney never looked back. 

Marketing 

Much of what Disney sold was the concept of the happy family and an idyllic life. It provided an escape from the drudgery of everyday hustle along with good, clean, family entertainment. Throughout his life, Disney never missed an opportunity to market the Walt Disney Company whether it was through cartoons, animated feature films, the company logo, promotional merchandise, or eventually the mega theme parks that attract millions of visitors every year. 

The Rewards 

Walt Disney died on December 15, 1966, living long enough to see Disneyland, his first theme park, open in Anaheim, CA, in 1955, but before the "Magic Kingdom" at Walt Disney World, opened in Orlando, FL, in 1971. 

The Disney Company went on to open Epcot Center in 1982 and several other theme parks, including Paris's Euro Disney in 1992 and Hong Kong Disneyland in 2005. The Walt Disney Family Museum is scheduled to open in Fall 2009. 

Today, The Walt Disney Company is the largest media and entertainment company in the world and owns ABC and ESPN in addition to Disney Studios and theme parks. 


SOURCE:https://www.legalzoom.com

Miyerkules, Oktubre 15, 2014

Tony Tan Caktiong and Jollibee Success Story

Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC.
How did a local jolly red bee knocked down a multinational red-haired clown named Ronald? Let’s see another inspiring story of the founder of one of my ideal businesses. With its success, a Jollibee franchise has now a tag price of P25+ Million (US$ 500,000+). Wow!
Tony Tan Caktiong’s Life and his Jollibee company is another rags to riches story of an entrepreneur that truly inspires everyone. Tony was the third of seven siblings born to poor parents who migrated from the Fujian province in China to look for a better life here in the Philippines. His father began as a chef in a Chinese Temple. Not later on his father was invited to open a restaurant business in Davao so the whole family moved south. All together, they helped one another in managing the restaurant business which in turn became profitable. This allowed young Tony to return back to Manila and pursue his course Chemical Engineering at the University of Santo Tomas (UST).
In 1975, Tony and his colleagues went on a visit to a Magnolia Ice Cream plant located in Quezon City and learned that it was offering franchise when he saw a poster for it. By the month of May, with his family savings, he took P350,000 to grab the franchise opportunity and opened two Magnolia ice cream parlors named Cubao Ice Cream House located near the Coronet Theater, and Quiapo Ice Cream House located beside the bridge – the one going to ilalim – near a Mercury Drug outlet. They all worked hands-on but as the business propels, they noticed they could not do it all so they started to set up an organization hired store managers, and trained people.
Tony started with just two ice cream. Then after two years, he offered chicken and hamburger sandwiches, because customers were telling them they didn’t want to be eating ice cream all the time. They prepared the food in the back kitchen, and soon noticed that people were lining up more for hamburgers than for ice cream. Then in 1978, when they already had six ice cream parlors, they asked themselves: “Why don’t we change into a hamburger house?”
That was also the time they decided to incorporate and realized thet they needed a brand name. They were looking for a symbol that would represent the group, and because Tony was very impressed with Disneyland characters, they decided on a bee. The bee is a busy creature that produces honey – one of life’s sweetest things. They thought it would be a very good symbol to represent everybody. They decided they would all be very busy and happy at the same time, because if they were busy but not happy, it wouldn’t be worth it. That’s why they put the word jolly and just changed the “y” into “i” to form a brand name – JOLLIBEE.
“It wasn’t long before we heard that the multinationals were coming in – including McDonald’s. Friends started asking us if we were going to get a McDonald’s franchise but I remember saying, if you franchise, you can’t grow outside the Philippines”, says Tony.
McDonald’s came in 1982, but they didn’t feel threatened because they were a little naïve and Jollibee was doing very well. They found McDonald’s to be very good at everything, but it didn’t know the local culture. They knew the Filipino’s taste buds and what he liked in food, so they offered him flavorful and good-tasting products. He likes pasta, so they started offering spaghetti. He likes chicken, so they came up with good fried chicken by mixing different flavors. They also knew something important all along: Filipino taste is sweet. This is very Filipino – very Asian. He said: “If we eat anything sweet; we don’t really think it’s sweet; but try giving it to a foreigner and they’d be surprised.”
Tony narrates: “Filipinos also like to smell their food before they eat it. They want to be sure it smells delicious before they take a bite. Sometimes they would open a kettle and say, what’s this? It smells good! This was proved by the Langhap-Sarap advertising campaign by Basic [Footcone and Belding]. They did it for us initially for the hamburger, and when it became successful, we started using it as a campaign slogan for the other products.”
It didn’t take them long to introduce new products when they were starting out. The family members would discuss what new products customers would like, and without much marketing they’d bring something out – like spaghetti. Tony’s sister is also a good cook, so she would come up with a new recipe, they would comment on it, and then she’d fix the recipe before they started offering it. “Before, it was simple. Now, there’s a formal structure. There’s a big Research and Development (R&D) department and a marketing department. The marketing department gets inputs from customers and the products they like, and then communicate that to R&D. R&D then develops it. We have an internal taste panel that taste the food and comment on it, and when a formulation is needed they do it. The next step is a consumer panel test. We have the product taste-tested by consumers, and if it’s okay, we test the product in a few stores. Before it was easy, but now it takes three to six months to roll out a new product. Another time-consuming process is training our people on how to prepare and serve the new product.” says Tony.
Jollibee group has also become bigger. Now they have Chowking, Greenwich, Delifrance, and the recently acquired Red Ribbon. Greenwich pizza started as an over-the-counter pizza store at the Greenhills Shopping Center in San Juan, Metro Manila, in 1971. One time, the founder approached Tony to ask if they were interested – at that time she has 50 kiosks and having difficulty managing the business – when she asked them if they were interested, Tony said, “why not? Let’s form a joint venture.” They took over the management in 1994, but they retained the taste of her products because it suits the local market. On the other hand, they took over Chowking in 2000 because Chinese food is also very popular among Filipinos, but there was no good company serving the market. So they took over and worked on it.
“Delifrance is doing so-so. And the reason is because we’re still not used to eating bread as a meal – therefore, the market is limited to the AB classes. It can’t grow into a mass-market type. Our latest acquisition was Red Ribbon Bakeshop last 2005 to include cakes, rolls, breads and pastries in their line of products. For us to sustain a good growth rate on a long-term basis, we have to continue acquiring businesses”, Tony relates.
They had to let go of Binggo. They found that the convenience store was in a totally different industry. At one time, they had around 20 stores, but they found it hard supplying them because the volume they were buying for them was just too small to attract good suppliers. They had to let it go.
They’re also bullish on China because they’ve acquired Yonghe King and its 91 stores. “It’s making money. So there’s no pressure to turn it around; the challenge is how to expand the brand. China is huge; it’s like having several countries in one country. If we do well, we can have several thousand stores there. If Jollibee has more than 500 stores for 80 million Filipinos, how many stores can you put up for 1.3 Billion Chinese? Kentucky Fried Chicken alone is opening 200 stores a year in China. It’s doing very well”, says Tony.
“Many countries share our taste in food, and the opportunity is in going to China, India and Indonesia- countries with large populations. We usually do a very broad 10-year horizon but it’s not detailed. We have a five-year plan, a three-year plan, and a one-year plan. We have plans for China and India, but if we want to go to India, we’ll need a long-term plan. We might have to start putting Indian people into the organization and it would probably take at least three years before we sent them back. In China, we had an opportunity to break into the market with Yonghe, but because our people didn’t speak the language, we had to hire translators to help us out. We still send our people there, but they have to work with translators. We also need good people here. We’re lucky to be the leader, but it’s still a competitive market. You can’t afford mistakes because customers will leave if they’re not happy with you. The food business is still very basic. It’s still about taste. It’s still about How did you serve me? Is your place nice? Am I treated well? Do I get value? If you think about it, if we’re going out to eat, these are the basic things we look out for, but the execution is the difficult part. It’s not like other businesses where it’s the concept or the knowledge that’s difficult. Here, there’s no secret; it’s very easy, but it’s the execution that’s hard. If you ask a lot of restaurant, they know all these things. Executing day by day is what’s hard.”, Tony continues.
When asked what’s the secret of Jollibee’s success, Tony says: “If you have to ask, the secret of Jollibee’s success is sharing. We share our success with people; we give good compensation; we share any honor that comes our way. Actually, this idea of sharing didn’t come from me. It came from a friend. He said: You know why you’re successful? You know how to share. A lot of people do not share, but in Jollibee you share a lot with your people.”
Truly, Tony Tan Caktiong is another exemplar example of an inspiring entrepreneur. He had all the achievements from Management Man of the Year in 2002 to an Agora Award for Outstanding Marketing Achievement, from a Triple A Alumni Award from the Asian Institute of Management to a Ten Outstanding Young Men Award for Entrepreneurship. And to cap it all, he also won the World Entrepreneur of The Year 2004 by Ernst & Young besting other 31 world entrepreneur competitors.
On July 25, 2007, Jollibee Group launched Tio Pepe’s Karinderia in EDSA Central in Mandaluyong, it’s pilot restaurant to professionalize Filipino’s “Carinderia” Industry.
As of 2007, Jollibee had under its wing 1,385 stores in the country: Jollibee (583); Chowking (367); Greenwich (237); Red Ribbon (163); and Delifrance (35)
Overseas, Jollibee Group has 174 stores: Yonghe King in China (102); Jollibee in US (12); Red Ribbon in US (19); Chowking in US (12); Chowking in Dubai (7); Chowking in Indonesia (5); Jollibee in Other Countries (16) and one Chun Shui Tang, a teahouse in Taiwan.

Source: http://www.millionaireacts.com/735/tony-tan-caktiong-and-jollibee-success-story.html

Lunes, Oktubre 13, 2014

MANNY PACQUIAO

Photo credit: Manny Pacquiao’s verified Facebook page
Photo credit: Manny Pacquiao’s verified Facebook page

Before the “Pambansang Kamao” became a recognized boxer around the world, Pacquiao was just a young probinsyano dreaming to make it in Manila to provide money for his loved ones. Born from a poverty-stricken family, Pacquiao opted to stop studying when he was a kid to help his mom sell bread and home-made doughnuts in his hometown in General Santos City.
When he was not wandering the streets to sell food, he was visiting other nearby villages to compete in boxing matches for a small money reward. At age 14, he left his home to pursue boxing in Manila where he also worked as a helper in the gym he used to train.
The rest, as they say, is history. Now he is one of the wealthiest boxers–or people in general–in the world with a net worth of $100 million. Aside from being a professional boxer, Pacquiao has also become a movie actor, producer, music recording artist, product endorser, businessman and congressman of the Sarangani province.

Source: http://www.lenddo.com.ph/blog/2014/06/5-successful-filipinos-and-their-inspiring-rags-to-riches-stories/

Linggo, Oktubre 12, 2014

From squatter to millionaire: A businessman's success story

If poverty had the power to curb aspirations, Arthur Tugade wouldn’t be the successful man he is today.

Tugade, the founder of the Perry’s Group of Companies, started his climb to success with a dream, and it is this dream that gave him the strength to persevere despite not being born out of a rich family.
“Naranasan kong maging squatter sa Tatalon, Quezon City. Ito ay isang lugar na para ikaw ay makapaligo, kailangan pumila ka, umigib ka, kasama na doon ang inumin namin pangaraw-araw,” Tugade shared on ABS-CBN’s “My Puhunan.”
Strapped for cash, Tugade had to maintain his scholarship which allowed him to finish law school in San Beda.
When he started to earn money for himself, Tugade knew his path to success has begun. But Tugade admits, he did not do it alone.
“Nakatakas ako sa buhay na ‘yan sa tulong ng Diyos at sa tulong ng mga tao, at sa sipag at tiyaga,” he said.
Tugade co-founded the Transnational Group of Companies, and left the company at the age of 59 to start his own forwarding business.
The founder of Perry's Group of Companies, Arthur Tugade. Photo from My Puhunan Facebook page
 
“Nagsimula ako ng maliit na negosyo, ‘yung forwarding. Ang tao namin nagsimula sa pito. ‘Yung pito, kasama na doon ang pamilya ko,” he said.
His forwarding business has grown from holding operations in a small factory to being the first and only formal consolidator in the country.
The business makes P7 million a month.
Tugade said aside from hard work, maintaining a good reputation has made the business successful.
“Sa negosyong ganito, kailangan panindigan mo ‘yung pagka-honest mo. Sabi nga nila, huwag ka mang-corrupt kasi sa ganitong negosyo, ‘yung temptation na mang-corrupt ay nandodoon,” he said.
From logistics, Tugade’s firm branched out into farming, fuel distribution, trucking, travel and fashion.
Currently, Perry’s Group of Companies owns 18 gas stations, a travel agency, and a clothing line.
Perry's Group of Companies. Photo from My Puhunan Facebook page
 
Despite his success, Tugade said he still has one item on his checklist: to own an airline.
“There must always be a dream, as there must always be hope,” Tugade said.
Tugade, who was appointed president and chief executive officer of Clark Development Corp. (CDC) this year, has passed the torch to his four children.
One of his children, Marc Perry, passed away when he was 12 years old. The company was named after him.
“Ang pagkita ng pera hindi pang-madalian, tagaktak ng pawis ‘yan. Paminsan-minsan, dadalang ang pagpatak, minsan madami. Pero dapat pawisan ka. Kung gusto mong mag-negosyo, kailangan committed ka na doon na ikaw ay papawisan, ikaw ay kakalyuhin, ikaw ay mahihirapan,” he said.

By Jon Carlos Rodriguez, ABS-CBNnews.com